Turn your tasting room into a predictable revenue engine.
I deliver enterprise-grade digital systems — website, CRM, payments, and automation — for small wineries and distilleries. Get a full-stack tech team for a fraction of the cost.
25 years building digital systems at Accenture · EY · Sitecore · Merkle
You focus on hospitality. I'll run the digital engine.
- Revenue-First Tech: Designed to increase club signups and repeat visits.
- Fractional Expertise: Enterprise experience for a fraction of the cost.
- White-Label Portals: Branded member apps and portals without the dev headache.
Ideal for:
Independent Tasting Rooms & Wineries
Distilleries & Craft Beverage Brands
Boutique Retailers with Loyalty Programs
Small Multi-Venue Operators (2–10 locations)
Fractional Digital Lead
Ongoing ownership of your digital ecosystem. I manage the tech so you can manage the guest.
Website Operations
Hosting oversight, design & content updates, seasonal refreshes, and conversion optimization.
Email & SMS Marketing
Lifecycle journeys, winback campaigns, onboarding, and automated revenue flows.
CRM & Data Analysis
Monthly revenue attribution, club health metrics, and member segmentation.
Social Planning
Monthly content calendar, post creation, and paid social performance guidance.
Club Admininstration
Portal administration, fulfillment coordination, and tech support for your team.
Strategy
Weekly tactical check-ins and quarterly revenue roadmap reviews.
"Love the detail - THANKYOU for taking the time to run an analysis! You’re never allowed to leave!"
— Jennifer Kuo, Owner, Uncorked Wine Tastings
15%
Increase in repeat visitors to the website; higher than sector average.
How We Work
Every engagement follows the same honest path: understand first, plan second, execute third.
DTC Audit
A fixed-price review of your digital footprint — website, email, CRM, payments, and member data. You get a written report with specific findings, not generalities.
90-Day Roadmap
A prioritized plan for what to fix, build, or improve — scoped to your budget and timeline. No fluff, no 60-page deck. Just the work that matters most.
Ongoing Retainer
Month-to-month execution. I manage your digital systems, report on results, and adjust course weekly. You stay because it works, not because of a contract.
A custom member experience without the dev cost.
My proprietary white-label platform provides your members with a premium, branded interface for club benefits, history, and exclusive content.
Member Mobile App
Branded iOS/Android app for on-the-go benefits.
Member Portal (Web)
Account management, order history, and exclusive portal.
Admin Portal
Segmentation, analytics, and shipments management.
The Member Loop
Manage billing, plans & membership history from any browser.
Present the QR code at the tasting room for instant check-in.
Staff scans to verify membership and redemption status in seconds.
Customers are kept happy and connected via the store app.
Is your tasting room leaving DTC revenue on the table?
Get the free 1-page checklist: 5 signs your digital systems aren't pulling their weight — and what to do about each one.
Get the Free ChecklistLet's audit your DTC engine.
Every partnership starts with a fixed-price DTC audit and 90-day roadmap.
Pick a time that works for you.
No prep needed — just a 30-minute conversation about where you are and where you want to go.