Most tasting rooms lose repeat revenue after the guest walks out the door.
I design and operate the website, CRM, mobile, and email systems that turn one-time visits into repeat revenue — without more staff or software. Work directly with the person who built it and also works the tasting room floor.
25 years building digital systems for Fortune 500 brands at Accenture · EY · Sitecore · Merkle
Now applying that experience to the operators who need it most.
You focus on hospitality. I'll run the digital engine.
- Revenue-First Tech: Designed to increase club signups and repeat visits.
- Fractional Expertise: Enterprise experience for a fraction of the cost.
- Custom-Built Portals: Purpose-built member apps and portals, designed to fit your operation.
Pub carries two meanings — both intentional. Publisher: I ship systems and outcomes into the world, not slide decks. Public House: practical knowledge shared plainly, without ego or performance.
Ideal for:
Independent Tasting Rooms & Wineries
Distilleries & Craft Beverage Brands
Boutique Retailers with Loyalty Programs
Small Multi-Venue Operators (2–10 locations)
Fractional Digital Lead
Ongoing ownership of your full digital stack — from the website to the CRM to the member app. I manage the systems so you can manage the guest experience.
What does this role actually mean? →Website Operations
Your website either converts a curious guest into a club signup — or it doesn't. I handle the strategy, build, and ongoing operations so it earns its keep.
Deep diveEmail & SMS Marketing
Most tasting rooms send a newsletter. Few run an email program. I build the lifecycle flows — first visit, lapse trigger, win-back — that run without your attention and actually drive repeat revenue.
Deep diveCRM & Data Analysis
If you can't tell which channel drove your last 10 club signups, you're flying blind. I connect the data and give you a plain-language monthly read on what's working and what isn't.
Deep diveSocial-to-DTC Strategy
Turn social media into your club's front door — DM automation, link architecture, and a content habit built around driving visits and signups, not just likes.
Deep diveOmni-Channel Audit
Something is leaking between your Instagram, your website, and your club signup page. This audit finds it — a full map of your guest journey with gaps ranked by what they're actually costing you.
Deep diveCustom-Built Member Platform
Off-the-shelf wine club software costs more than the invoice. I built one wine bar's member app, web portal, and staff tool from scratch — fit-for-purpose, the whole stack runs under $20/month and does more than the $400/month alternatives.
Deep diveThis probably isn't the right fit if you're…
- Seeking paid ads, influencer campaigns, or social content calendars
- Looking for the lowest-cost option or a one-time deliverable
- Unwilling to change existing processes as part of the engagement
- Operating a venue with fewer than 500 annual guests
Not ready for a call? See where your revenue is leaking — in 5 minutes.
Free 5-Minute Digital Checkup"Love the detail - THANKYOU for taking the time to run an analysis! You’re never allowed to leave!"
— Jennifer Kuo, Owner, Uncorked Wine Tastings
15%
Increase in repeat visitors to the website.
What actually changes when your digital systems work.
Before
- — Tech tools that don't talk to each other — website, POS, and CRM all siloed
- — Club revenue leaking through manual processes and missed win-back moments
- — Paying for agency layers or dev hours with no clear revenue attribution
- — No visibility into what's actually driving repeat visits or club signups
After
- + Integrated stack — CRM, email, payments, and club portal all connected and reporting
- + Automated win-back flows and lifecycle emails running without your attention
- + One operator accountable for the whole system — no relay race between vendors
- + Monthly revenue attribution showing exactly where club growth is coming from
My Process
Every engagement follows the same honest path: understand first, plan second, execute third.
DTC Audit
A fixed-price review of your digital footprint — website, email, CRM, payments, and member data. You get a written report with specific findings, not generalities.
90-Day Roadmap
A prioritized plan for what to fix, build, or improve — scoped to your budget and timeline. No fluff, no 60-page deck. Just the work that matters most.
Ongoing Retainer
Month-to-month execution. I manage your digital systems, report on results, and adjust course weekly. You stay because it works, not because of a contract.
A custom member experience without agency overhead.
I design and implement right-sized member apps and portals that give guests a premium, branded interface for club benefits, history, and exclusive content.
Member Mobile App
Branded iOS/Android app for on-the-go benefits.
Member Portal (Web)
Account management, order history, and exclusive portal.
Admin Portal
Segmentation, analytics, and shipments management.
The Member Loop
Manage billing, plans & membership history from any browser.
Present the QR code at the tasting room for instant check-in.
Staff scans to verify membership and redemption status in seconds.
Customers are kept happy and connected via the store app.
Is your tasting room leaving DTC revenue on the table?
Get the free checklist: 5 signs your digital systems aren't pulling their weight — and what to do about each one.
Get the Free ChecklistLet's audit your DTC engine.
Every partnership starts with a fixed-price DTC audit and 90-day roadmap.
Pick a time that works for you.
No prep needed — just a 30-minute conversation about where you are and where you want to go.
- Audit of your current DTC marketing stack
- Identify your biggest revenue leaks
- Walk away with a clear next step
Calendly opens in a popup — no page navigation.
Or send a message.
Prefer text?
Message Matt on WhatsApp
— it's the fastest way to ask a quick question. Or request more info via email below:
