Stop renting your venue's digital presence.
I build fast, owned websites, custom staff tools, and automated guest follow-up for independent taprooms, bars, wineries, and hospitality founders, without agency overhead or platform lock-in.
Nearly 30 years of enterprise architecture, tested against real guests and real Friday night rushes.
Tools I build with
PartnerIllustration of an owned taproom website with a live tap list, a staff phone app that works offline, and a private party inquiry routed to a CRM.
You focus on hospitality. I'll run the digital engine.
Help independent wine, craft beverage, and experience operators grow repeat revenue by delivering owned digital operations, SaaS de-platforming, and purpose-built software, so they can focus on hospitality.
An enterprise architect who also works the floor.
"I design systems during the week and pour wine on the weekend. I know where digital tools break because I watch them break during the rush."
Almost 30 years building enterprise digital systems · Accenture · EY · Sitecore · Merkle
Owned, Not Rented: Systems built so you hold the code, the domain, and the guest list.
Right-Sized for Your Operation: Enterprise-grade expertise without the overhead of a full-time hire.
Custom Where It Counts: Purpose-built staff tools and apps when generic software hits a wall.
Pub carries two meanings — both intentional. Publisher: I ship systems and outcomes into the world, not slide decks. Public House: practical knowledge shared plainly, without ego or performance.
Ideal for:
Independent Taprooms, Breweries & Bars
Wineries, Tasting Rooms & Distilleries
Sports Bars & Entertainment Venues
Experience & Event Founders
What I build for independent venues.
Replacing an all-in-one platform with an owned Astro and Cloudflare site, a staff-editable CMS, live tap data, and a private-party pipeline.
Built organic local search from zero, ran event email, and shipped a companion app and Commerce7 migration.
Read the case studyA multi-turn planning assistant where deterministic code does the math and the model handles conversation.
Platforms, software, and venue revenue.
Three lead services, plus an ongoing Digital Operations Partner option so you can manage the guest experience while I manage the systems.
How this model actually works →Platform Modernization & SaaS Decoupling
If your website, events, and email sit inside one closed platform, you pay every month and own none of it. I move venues to a fast, owned stack with a CMS your staff can edit, live tap lists, and a private-party inquiry pipeline. You give up the vendor's bundled convenience and take on a small set of tools to maintain, and I explain that tradeoff before you sign.
Deep diveCustom Software & Applied Hospitality AI
When generic platforms hit a wall, I build offline-first counter apps, staff tools, mobile apps, and conversational planning engines with deterministic logic, so the software fits your operation instead of the reverse.
Deep diveOn-Premise Digital Strategy & Venue Revenue
Friday night crowds should become known guests, private events, and repeat visits. I build the guest capture, follow-up, inquiry routing, and local search work that gets there.
Deep diveRun a winery or tasting room? As a Commerce7 Partner, I handle migrations and build companion apps that connect back-office compliance to floor speed.
This probably isn't the right fit if you're…
- Seeking paid ads, influencer campaigns, or social content calendars
- Looking for the lowest-cost option or a one-time deliverable
- Unwilling to change existing processes as part of the engagement
- Operating a venue with fewer than 500 annual guests
Find out what your current tech stack is really costing you.
Book an Intro CallWhat actually changes when your digital systems work.
Before
- — Monthly fees for a template site, with inquiries trapped in a vendor dashboard
- — Party inquiries and repeat guests slipping away between visits
- — Paying for agency layers or dev hours with no clear owner
- — No visibility into what's actually driving bookings and repeat visits
After
- + An owned stack: site, CMS, CRM, and email connected and reporting
- + Inquiry routing and follow-up running without staff data entry
- + One operator accountable for the whole system — no relay race between vendors
- + Plain-language monthly reporting on where inquiries and visits come from
My Process
Every engagement follows the same honest path: understand first, plan second, execute third.
Intro Call, then Audit
A free introductory conversation, then, if it makes sense, a custom-quoted Platform & Tech Stack Audit. You get a written report with specific findings, not generalities.
See what's included →90-Day Roadmap
A prioritized plan for what to remove, modernize, or build — scoped to your venue and timeline. No fluff, no 60-page deck. Just the work that matters most.
Build, then Run
Migrate or build, then stay on as your Digital Operations Partner if you want. I manage your digital systems, report on results, and adjust course weekly. You stay because it works, not because of a contract.
The Operator Note
One pattern. One quick win. Monthly.
No fluff, no agency-speak. Just what I'm seeing across tasting rooms and what's actually working.
You're in. First issue lands in your inbox soon.
Find out what your current tech stack is really costing you.
Lost private-event inquiries and years of platform fees add up quietly. Let's look at your systems and map a faster, owned alternative.
Book an Intro CallChoose your entry point.
Every path starts with a free conversation about your stack, costs, and goals.
Start with a free conversation.
A 30-minute call to understand your biggest pain points and how I can help. No sales script, no prep needed.
- You share your current setup and biggest challenges
- I look at what your platforms are costing you
- You walk away knowing exactly what you're dealing with
30 minutes. No sales script. Just a real conversation about your systems.
Or send a message.
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